At Einstein’s Octopus we take great pride in what we do, something that has prompted us to keep obsessive records. Rather than presenting showreels of finished commercials, promos and idents, where it’s hard to see where art department duties end and post production begins, we have opted to film and edit our own reels. This means you can see what we really do. We believe this raw approach is more informative for the viewer, whilst revealing the true character of our work more effectively. Likewise, all the stills in the individual portfolios are taken on sets, locations and in workshops over the years, offering highlights from what has become a rich and diverse history.